New cartoon book satirises 'development'

A biting critique of how tribal peoples are being destroyed in the name of 'development' is being launched by Survival. The critique is presented in a cartoon book designed to be read in two minutes.

The launch of the book, There you go!, marks the start of a major new campaign to highlight how the concept of development is often used to justify the dispossession of tribal peoples. It will be sent to every UK MP and peer, as well as to schools and universities.

With vivid drawings and wry humour, the book depicts two executives arriving in a remote tribal community and imposing a 'Multi-Stakeholder Cross-Disciplinary Integrated approach'. The effects are to leave the tribal people landless, squatting on the edge of a city.

'I enjoyed it greatly.'
Former UK Secretary for International Development Clare Short MP

'A book that tells the truth'.
Mashen Ashini, Innu people, Canada

'Oren Ginzburg's little book contains the big message that we must avoid the arrogance of presuming to know what's best for those whose voices are not heard in global debates. It reminds us of our shared responsibility to see to it that all people are active participants in shaping the decisions that impact their lives. Only then can we hope to see real development.'
Mary Robinson, President, Realizing Rights: The Ethical Globalization Initiative, and former UN High Commissioner for Human Rights,


'There you go! is an arrow defending tribal peoples,' says Survival's director Stephen Corry. �It delivers – in the two minutes it takes to read – a powerful, complex and revolutionary view of what often passes as 'development'. In my 33 years with Survival, I have not come across anything else that hits the bull's eye with such simplicity, accuracy and irrepressible humour. Today the subject of tribal peoples and development is saturated with words, but if you really want to understand what's going on, read this book.'

The author and illustrator of the book, Oren Ginzburg, has spent the last ten years working in international development.

Review copies available.
To view There you go! as an online slideshow click here
To purchase There you go! call (44) (0)20 7687 8700. Price: £4
There you go! is also available in Italian and Spanish

For further information contact Miriam Ross on (44) (0)20 7687 8734 or email [email protected]